Instagram has taken a massive leap forward in content sharing by launching a dedicated repost feature—a tool that users have long been waiting for. Until now, resharing content was only officially allowed via Instagram Stories or by using third-party apps. With this new update, users can natively repost others’ content directly to their feed, giving proper credit to the original creator.
This new repost function is already being rolled out globally and is expected to reshape how users interact, share, and engage on the platform.
In this article, we’ll walk you through:
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What the new Instagram repost feature is
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How to use it
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Who benefits most
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Privacy and content ownership controls
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How it impacts the Instagram algorithm
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Pro tips to maximize its use
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And what it means for creators and brands
🔍 What Is the Instagram Repost Feature?
The Instagram repost feature allows users to share another user's post directly to their own main feed while ensuring the original post owner is clearly credited. This feature works similarly to the retweet function on X (formerly Twitter) or Facebook's share button, making it easier than ever to highlight and engage with content you love.
Key Features:
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Reposts appear on your main feed, visible to all your followers.
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A “Reposted from [username]” tag is included.
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You can add your own caption or message before posting.
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Available only for public accounts and posts.
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Currently rolling out to both iOS and Android users globally.
This update removes the need for workarounds like screenshots or external apps, simplifying and legitimising content sharing on the platform.
🛠️ How to Use the Instagram Repost Feature
Using the repost feature is incredibly straightforward and user-friendly. Here's how you can start reposting today:
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Find a Post you’d like to share.
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Tap the paper aeroplane (share) icon beneath the post.
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Select the option “Repost to Feed.”
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A new window appears where you can add your own caption.
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Tap “Share” and it’s posted to your feed!
That’s it. The reposted content will now be visible on your profile and to your followers, clearly indicating that it’s a repost of another creator’s post.
🎯 Why Instagram Introduced the Repost Feature
Instagram has long noticed how users go out of their way to reshare content. From third-party reposting apps to screenshots or using Stories for 24-hour sharing, users have found multiple unofficial ways to promote posts they enjoy.
By launching a native repost feature, Instagram aims to:
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Make sharing more seamless and transparent
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Improve content visibility for original creators
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Boost user engagement
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Strengthen community interaction on the platform
This move also follows similar features introduced on TikTok (Stitch/Duet) and X (Retweets), making Instagram more competitive in the social media ecosystem.
👥 Who Benefits from the Repost Feature?
This update isn’t just for casual users. It opens up huge opportunities for creators, influencers, and businesses.
💡 For Regular Users:
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Share inspirational or funny content easily.
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Highlight posts from friends or favorite creators.
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Avoid low-quality reposts from third-party apps.
💼 For Creators & Influencers:
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More chances to have your content shared and discovered.
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Build brand visibility as your username stays linked.
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Engage with a wider community without losing credit.
🏢 For Businesses & Marketers:
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Repost user-generated content (UGC) for social proof.
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Share testimonials and product reviews.
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Expand organic reach with fewer content creation costs.
🔐 Privacy & Control Over Reposts
Instagram also offers control features to maintain a balance between openness and privacy. Here’s how it protects content creators:
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Only public posts can be reposted.
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Users can disable reposting for their posts under the Settings > Privacy > Reposts tab.
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You’ll receive a notification when your post is reposted.
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Original captions and comments cannot be altered, ensuring your message stays intact.
This protects users from unauthorized sharing and ensures transparency in how content moves across the platform.
📊 How Reposts Impact the Instagram Algorithm
The new repost feature also adds a new layer to Instagram's ranking algorithm.
Here's how reposts affect reach:
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Reposts are treated like new posts by the algorithm.
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Engagement (likes, comments, saves) on reposts helps visibility.
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Reposted content could appear in Explore or be boosted through more interactions.
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Creators benefit because each repost counts as a signal of popularity.
This gives creators a real incentive to create shareable content, and users a way to support accounts they admire.
🔁 Reposts vs. Stories: What’s the Difference?
While Instagram Stories allowed users to reshare content, they were always limited in scope and duration.
| Feature | Repost to Feed | Share to Story |
|---|---|---|
| Duration | Permanent (unless deleted) | 24 hours only |
| Visibility | Main feed, all followers | Temporary highlight |
| Engagement | Public likes, comments | Limited interaction |
| Credit Display | Original creator credited | Requires manual tagging |
| Discovery Potential | Higher | Lower |
Reposts give content a longer shelf life, public engagement, and higher potential for growth and discovery.
⚙️ Tips to Make the Most of Instagram’s Repost Feature
To use the repost feature effectively, keep the following best practices in mind:
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✅ Always repost content that aligns with your brand or values.
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✍️ Add thoughtful captions to show why you’re reposting.
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🎯 Use relevant hashtags and location tags to enhance discoverability.
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📌 Don’t overdo reposts—maintain a balance with original content.
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📸 Encourage followers to repost your content with a call to action.
This will help you grow your presence while adding value to your audience.
📢 Creator Community Reacts to Repost Feature
The Instagram creator community has largely welcomed the repost feature.
“Finally! No more clunky third-party apps. This makes my content more shareable and keeps my name out there.” – @DigitalDiva_IG
“It’s a huge win for small creators like me. I’ve already seen a bump in profile visits from reposts.” – @ArtByRavi
Expect to see more collaborations, shout-outs, and viral trends emerging from this feature.
📌 Final Thoughts: A Step Toward Better Content Discovery
Instagram’s new repost feature is more than just a sharing tool—it’s a strategy-enhancing upgrade for everyone on the platform. Whether you’re a casual user looking to share relatable content, a creator aiming to grow organically, or a brand wanting to amplify your audience—this feature offers new opportunities.
It simplifies sharing, respects original creators, and enhances engagement all while maintaining Instagram’s sleek, user-first experience.
As social platforms continue to evolve, features like this are a reminder that community, collaboration, and credit where credit is due will always remain at the heart of the content ecosystem.
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